Rottenart
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Queen of the Night

The immersive dinner theater experience in NYC wanted a fresh look for their logo. I kept the feel of the original but updated and simplified it for use across media.

I stripped the cluttered horseshoe and streamlined the shape into a more fluid, stylized mark. The subtle dip recalls the original design and the serifs from the type. 

I stripped the cluttered horseshoe and streamlined the shape into a more fluid, stylized mark. The subtle dip recalls the original design and the serifs from the type. 

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The horseshoe and text can act as a container for a variety of imagery and patterns.

The horseshoe and text can act as a container for a variety of imagery and patterns.

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